Roxana Hasanat

Summary
7+ years of professional experience working as a Product Designer, or as a Full-Stack User Experience (UX) and User Interface (UI) designer. 3+ years in leadership positions. Certified in Front-End Web Development and Salesforce AI for AgentForce.

Experience
Product Designer
Roxioxx Studios, Elkton MD
June 2018 - Current
  • Translated concept art and abstract ideas into tangible product designs through sketching, 3D modeling, prototyping, and 3D printing
  • Visualized future products using CAD fundamentals in Blender3D
  • Created and implemented a product marketing strategy through multiple social media channels, such as Instagram, Pinterest, and Facebook
  • Tracked success through data analytics; then, adjusted strategy to improve conversation rates and increase sales
UX/UI Designer
Cella by Randstad Digital, Remote
April 2022 - July 2023
  • Managed design-related issues as Lead Designer for an enterprise-level, population health application that managed thousands of members
  • Designed interactive prototypes in Figma, HTML, CSS, JavaScript, and GitHub for usability tests with target customers
  • Mapped out the entire user journey using a service design blueprint using Figma to communicate user behaviors, needs, and pain points
  • Highlight opportunities for innovation while working closely with product owners, developers, and directors
  • Communicated project progress through tickets in JIRA in an Agile Environment
UX/UI Designer
Upwork Enterprise Solutions, Remote
June 2021 - December 2021
  • Lead Designer for an online job board’s digital marketing web portal that sent out emails to job seekers, such as healthcare workers, and connected them to employers
  • Used Figma to design screens and user flows following the client's design system
  • Used Figma to illustrate UI screens, responsive design, and user flows for a brand-new localization module to enhance the digital platform following the client's design system
  • Conducted user research through focus groups, one-on-one interviews, and usability tests to ensure new population builder module has a unified, human-centered experience
  • Collaborated with Product Managers and Software Engineers on road mapping and delivering a content strategy to implement JIRA tickets by deadlines in an Agile Environment
  • Setup up success for an AI strategy by planning the metrics that need to be tracked in order to power the predictive analytics engine so that higher engagement strategies can be automated
  • As acting Product Manager, wrote JIRA tickets to organize the work to be done for sprints in an Agile environment
UX/UI Designer
DrFirst, Rockville, MD
Sept 2016 - June 2018
  • Oversaw the end-to-end user experience design process as the Lead Designer for two SaaS products
  • Created user journey maps, empathy maps, storyboards, personas, UX prototypes, wireframes, mockups, and documentation on Confluence for development teams to communicate design ideas effectively
  • Led discussion meetings on gathering user requirements and road mapping over several months of work
  • Designed user interfaces with a focus on enhancing user experience, navigation, and data storytelling using Adobe Illustrator, Adobe Photoshop, and InVision
  • Crafted graphically pleasing information architecture diagrams to explain the complex network of data to all people, both technical and non-technical, on the different product teams
  • Gathered user research by means of interviews, competitive analysis, and usability testing
  • Ran guerilla usability tests with InVision and the Adobe suite to make sure workflows were functional and easy to understand
  • Presented high-fidelity, user interface (UI) mockups of the product team’s newest ideas to the C-Suite executives in order to get the green light to move forward
  • Created printed marketing materials for the sales enablement team to hand out information to potential clients
UX/UI Designer
Epic, Verona, WI
July 2015 - May 2016
  • Presented research on a patient’s healthcare journey and pointed out potential gaps across the care continuum (i.e. hospital system, doctor’s clinic, insurance, etc.)
  • Sketched out user journeys of healthcare workers, wireframes, mockups, and interactive designs at live team meetings for deeper and more fruitful discussions
  • Refreshed the company's software's UI with the updated brand voice and guidelines using the Adobe Creative Suite, mostly InDesign and Photoshop
  • Advocated for accessibility features to be integrated into the new design system, such as WCAG and 508 compliance
Advanced UX Design Intern
General Motors, Warren, MI
May 2014 - Aug 2014
  • Designed concepts for the next generation of automobile excellence for a customer 10 years into the future
  • Modeled a 3D mock-up of a car interior in Autodesk Alias
  • Created a presentation with 2D and 3D graphic design of the proposed new automobile to a group of Product Managers and Directors

Education
Bachelor of Science in Product Design
Lawrence Technological University, Southfield, MI
Graduated May 2015

Certificates
User Experience Designer Certificate
Salesforce, Remote
Expected December 2025
Salesforce AI Agentblazer Champion 
Salesforce, Remote
Acquired August 2025
Front-End Web Developer Certificate
Central Michigan University, Mount Pleasant, MI
Acquired July 2024

Skills
Basic Skills
  • Graphic Design
  • Personas
  • Presentations
  • Roadmaps
  • Documentation
  • Requirements Gathering
  • Product Design
  • Product Management
  • Service Design
Graphic Design
  • Slide Deck Presentations
  • Infographics
  • Marketing Brochures
Adobe Creative Cloud Suite
  • Illustrator
  • InDesign
  • Photoshop
  • After Effects
  • Premiere Pro
UX / UI
  • Figma
  • Web Accessibility
  • Atlassian Confluence
  • Atlassian JIRA
  • Qualtrics
  • MixPanel (Usage Tracking)
  • GitHub
  • LEAN
  • Agile
  • Design Systems
  • Service Design Blueprints
  • Responsive Design
  • User Interviews
  • Usability Testing
  • Guerilla Testing
  • Focus Groups
  • Accessibility
  • Wireframes
  • Screen Mockups
  • Prototyping
  • Web, iOS, Android
  • Data Visualizations
  • InVision
Languages, Frameworks
  • HTML
  • CSS
  • Javascript
  • C#
  • JSON
  • MongoDB
Miscellaneous
  • Blender3D
  • 3D Modeling
  • 3D Printing
  • Illustration
  • Unity Game Engine

Publications
Butterfly Kisses
WEBTOONS.com, Online Website/App
July 2018 - June 2021

Awards
MongoDB Atlas Hackathon Runner-Up
Awarded by MongoDB and Dev.to
Acquired July 2021

GROUPS
Graphic Designer
Society of Automotive Engineers (SAE) + Blue Devil Motorsports, Southfield, MI
July 2012 - May 2015

Notes

Recommendations can be found on my LinkedIn profile page.