Roxana Hasanat

Location: Elkton, MD

Summary
Full-Stack User Experience (UX) and User Interface (UI) Designer who can deliver great product designs within a deadline. Front-End Software Development certified. Acted as a Product Manager on teams when one was absent. Has special expertise in government regulations and medical data standards.

Experience
Store Associate
CVS, Troy, MI and now Newark, DE
May 2024 - Current
  • Gave excellent customer service in a retail sales environment even during high-stress times
UX/UI Designer
Cella by Randstad Digital, Remote
April 2022 - July 2023
  • Managed design-related issues as Lead Designer for the client’s enterprise-level, population health application that managed thousands of members
  • Responsible for communicating UX strategy and product design talking points with a cross-functional team of UX researchers, content strategists, business stakeholders, accessibility experts, program directors, and salespersons in order to address and identify design-related issues regularly
  • Designed for AI by collecting best practices from users to automate them into HC360 to speed up the rest of the users' workflows
  • Built interactive prototypes in Figma, HTML, CSS, and Javascript to illustrate design concepts, validate user flows, prototype features, create a service design blueprint, and conduct quantitative and qualitative user research studies
  • Transformed SQL database information into graphical visualizations for brand new UI dashboards highlighting opportunities, such as geolocation widgets that highlighted high-risk patient population
  • Researched potential product design requirements where the application could highlight a current real-world problem, such as stopping excessive prescription costs, monitoring elderly diabetic patients, checking for water quality issues through map-based visualizations, etc.
  • Used Qualtrics to gather quantitative user research data on preferences and content understanding
  • Mentored teammates on leadership and design process best practices
UX/UI Designer
Upwork Enterprise Solutions, Remote
June 2021 - December 2021
  • Lead Designer for an online job board’s digital marketing web portal that sent out emails to job seekers, such as healthcare workers, and connected them to employers
  • Used Figma to convey the user flows and UI designs following the client's design system
  • Conducted quantitative user research through focus groups, one-on-one interviews, and usability tests to ensure populations of jobseekers could be made to the end user's needs
  • Ran qualitative user research studies with Bootstrap5, HTML, CSS, and Javascript prototypes to run usability tests in order to steer strategic plans effectively.
  • Setup up success for an AI strategy by planning the metrics that need to be tracked in order to power the predictive analytics engine so that higher engagement strategies can be automated
  • Collaborated with other internal teams to collect quantitative data for the web portal through MixPanel's usage tracking API's
  • Wrote JIRA tickets to organize the work to be done for sprints in an Agile environment
Manga Creator + Education Break
Roxioxx Studios, Remote
June 2018 - May 2021
  • Learned how to use HTML, CSS, Javascript, JSON, and MongoDB to create web-based projects and video games
  • Drew and published 8 chapters of my web manga Butterfly Kisses on WEBTOONS.com
  • Designed a line of enamel pins, sticker sheets, and other products and sold them through Etsy’s eCommerce platform
UX/UI Designer
DrFirst, Rockville, MD
Sept 2016 - June 2018
  • Oversaw the end-to-end user experience design process as the lead designer for two SaaS products
  • Worked with the Business Technical Analyst to review requirements and ensure that the screen mockups matched up to the acceptance criteria and that user needs were documented
  • Ran guerilla usability tests with InVision and the Adobe suite to make sure workflows were functional and easy to understand
  • Created user journey maps, empathy maps, storyboards, personas, UX prototypes, wireframes, mockups, and documentation on Confluence for development teams to communicate design ideas effectively
  • Led discussion meetings on gathering user requirements and setting expectations and road mapping
  • Designed user interfaces with a focus on enhancing user experience, navigation, and data storytelling using Adobe Illustrator, Adobe Photoshop, and InVision
UX/UI Designer
Epic, Verona, WI
July 2015 - May 2016
  • Presented research on a patient’s healthcare journey and pointed out potential gaps across the care continuum (i.e. hospital system, doctor’s clinic, insurance, etc.)
  • Pushed for a defined UI style guide (design system) with components that also have accessibility features built in, such as WCAG compliance, to allow faster development times and higher user satisfaction with the experience
  • Designed dashboards that used predictive analytics and AI to predict trends in a patient's health based on their previous data and aggregated against the other patients in that population
  • Analyzed dashboards created by developers and recommended clear, actionable improvements
  • Planned usability testing on data visuals that would be a part of a brand-new style guide (design system) across the entire software suite and sent the test over to the research conductor. Then, communicated the findings to the team on how to improve the conceptual designs
  • Introduced LEAN methodology to teams that followed waterfall or no design process, reducing the time to have a feature shipped by 30%
Advanced UX Design Intern
General Motors, Warren, MI
May 2014 - Aug 2014
  • Designed the next generation of automobile excellence for a customer 10 years into the future
  • Conducted market research to predict where trends were heading and designed with those trends in mind
  • Modeled a 3D mock-up of a car interior in Autodesk Alias and presented a walkthrough of the concept design to management

Education
Front-End Web Developer Certificate
Central Michigan University, Mount Pleasant, MI
Acquired July 2024
Bachelor of Science in Architecture: Transportation Design
Lawrence Technological University, Southfield, MI
Graduated, May 2015
  • This was a subset of the Product Design program
  • Worked with Ford, Honda, and Chrysler on futuristic automobile concepts

Skills
Basic Skills
  • Graphic Design
  • Personas
  • Presentations
  • Roadmaps
  • Documentation
  • Requirements Gathering
  • Product Design
  • Product Management
  • Service Design
Adobe Creative Cloud Suite
  • Illustrator
  • InDesign
  • Photoshop
UX / UI
  • Figma
  • WCAG 2.0
  • Atlassian Confluence
  • Atlassian JIRA
  • Qualtrics
  • MixPanel (Usage Tracking)
  • GitHub
  • LEAN
  • Agile
  • Design Systems
  • Responsive Design
  • User Interviews
  • Usability Testing
  • Guerilla Testing
  • Focus Groups
  • Accessibility
  • Wireframes
  • Screen Mockups
  • Prototyping
  • Web, iOS, Android
  • Data Visualizations
  • InVision
Languages
  • HTML
  • CSS
  • Javascript
  • JSON
Miscellaneous
  • Blender3D
  • 3D Modeling
  • 3D Printing
  • Illustration
  • MongoDB

Publications
Butterfly Kisses
WEBTOONS.com, Online Website/App
July 2018 - June 2021

Awards
MongoDB Atlas Hackathon Runner-Up
Awarded by MongoDB and Dev.to
Acquired July 2021

extracurriculars
Graphic Designer
Blue Devil Motorsports, Southfield, MI
July 2012 - May 2015

Notes

Recommendations can be found on my LinkedIn profile page.